Featuring High-Net-Worth Jet Charter Integration · Prepared for Executive Leadership & Strategic Marketing, MGM Resorts International · Property Focus: The Mansion at MGM Grand
To capture both the rapidly growing market of tech-forward, younger bettors and high-net-worth individuals (HNWIs/UHNWIs), MGM Resorts International will launch a multi-pronged marketing initiative centered around two synergistic pillars: Zero Sum Vegas (a cutting-edge peer-to-peer prediction market platform) and The Mansion at MGM Grand.
By bridging the gap between next-generation event trading and ultra-luxury hospitality, this program captures a younger demographic through transparent, zero-sum event wagering while utilizing MGM's private aviation fleet, airport lounge partnerships, and dedicated luxury concierge services to convert top-tier traders into high-value Mansion guests.
The centerpiece of this marketing strategy is Zero Sum Vegas, a proprietary peer-to-peer event-trading exchange designed to capture the modern wagering audience that prefers dynamic probability trading over traditional fixed-odds sportsbooks.
Targeting younger, digital-native bettors (Gen Z and Millennials, aged 21–38), tech professionals, crypto/finance traders, and social wagering communities seeking transparent $0.00–$1.00 binary probability contracts across sports, entertainment, and current events without house vigorish.
Top-performing traders on Zero Sum Vegas earn tier upgrades and exclusive invitations to private "Trader Summit" junkets hosted at The Mansion. Features physical on-property trading lounges with interactive displays and luxury F&B amenities.
To capture established high-net-worth traders and ultra-luxury travelers, the program leverages the MGM Grand corporate fleet alongside targeted airport lounge partnerships in major feeder markets.
For high-tier clientele and top Zero Sum Vegas traders, MGM Grand provides a completely seamless, all-inclusive luxury travel package supported by specialized logistics.
| PACKAGE | KEY INCLUSIONS & PERKS |
|---|---|
| Zero Sum Elite Junket | Private charter flight via MGM fleet, Mansion villa stay, exclusive Zero Sum Vegas prediction tournament entry, and private dining at Joël Robuchon. |
| The High-Stakes Fairway | Roundtrip private jet transport, dedicated ground fleet, private tee times with PGA pros at Shadow Creek, and custom golf fittings. |
| Canyon & Red Rock Explorer | Helicopter or private plane day-trips to Zion National Park & Grand Canyon with personal naturalists and gourmet catering. |
| BetMGM & Mansion Games | Private, high-limit BetMGM mobile tables and exclusive prediction markets restricted solely to registered Mansion guests. |
The execution framework follows a structured four-phase rollout over a 12-month period.